Memorandum on cooperation to prevent gender discriminatory advertising

On October 4, 2021, a Memorandum on cooperation to prevent gender discriminatory advertising was signed between the State Service of Ukraine for Food Safety and Consumer Protection, the Industrial Gender Committee for Advertising (IGCA), which operates under the NGO "Ukrainian Marketing Association" and the Friedrich Ebert Foundation Office in Ukraine. Such cooperation aimes to ensure:

  • implementation of joint informational and educational activities among the professional community and the civil society of Ukraine;
  • improving the legal framework and monitor its application in practice;
  • dissemination and implementation of best international practices in advertising;
  • provision of expert support to the advertising community in prevention and counteraction of discrimination in advertising.

The signatories of the Memorandum have a history of cooperation in combating sexism in advertising. The Ukrainian Marketing Association initiated the development and adoption of a Standard of Gender Non-Discriminatory Advertising in Ukraine, which was signed by all leading professional associations of marketers and advertisers. The project was implemented in partnership with  the Friedrich Ebert Foundation in Ukraine. Nowadays, the criteria developed in the Standard are the basis for defining discriminatory advertising in the law "On Amendments to the Law of Ukraine On Advertising to Combat Discrimination on the Grounds of Sex" (# 3427). The signing of the Memorandum will provide an opportunity to deepen cooperation between the State Service of Ukraine for Food Safety and Consumer Protection of Ukraine and the Industrial Gender Committee on Advertising. It continues the effective cooperation in developing new tools for interaction of state executive bodies and civil society with advertising and marketing industry.

Friedrich-Ebert-Stiftung
Ukraine & Belarus

wul. Puschkinska 34
01004 Kiew
Ukraine

Büro Ukraine:
+38 (044) 234 00 38
+38 (044) 451 40 31
mail(at)fes.kiev.ua

Büro Belarus:
+38 (044) 234 10 38
+38 (044) 234 10 39
belarus(at)fes.kiev.ua