On September 14th, 2021 results of the first of a kind in Ukraine study was presented in UNIAN.
The all-Ukrainian representative study was conducted among 2410 respondents from February till May 2021, as well as 3 experiments, one of which was based on eye-tracker technology.
More than a 1.000 listeners joined in and some participated in lively discussion during the online broadcast. Among the speakers were: Iryna Lylik, President of the Ukrainian Marketing Association and Representative of the Industrial Gender Committee on Advertising (IGCA); Olena Buchynska, head of the Kyiv regional branch of the Industrial Gender Committee on Advertising (IGCA) and a lecturer at KNEU; Oksana Yashkina, Professor of marketing at the State University "Odessa Polytechnic"; and Elena Davlikanova, project manager at the Friedrich Ebert Foundation Office in Ukraine.
The key results are as follows:
The research was conducted by the FES-Ukraine in partnership with ~ ing ] DIVISION and the Ukrainian Marketing Association with the support of the CBR company, Sayenko Kharenko law firm and Ukrainian Marketing Group.
The organizers express their sincere gratitude to all participants of the study, who openly spoke about their attitude to advertising and expectations from the work of advertisers.
Геннадій Максак, Олександр Краєв
Під ред.: Г. Шелест, С. Герасимчук